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Keyword & Competitor Research

Good SEO starts with knowing what people actually search for and what your competitors are already winning on. We dig into both, so your effort goes where it will actually pay off.

What we look at

Research that points you in the right direction

We find the terms worth chasing and the gaps your rivals have left open.

Keyword research

We find the search terms your customers actually type, with real buying intent, not just big numbers.

Search intent mapping

We work out what people want behind each search, so your pages match what they are really after.

Competitor analysis

We see which keywords, pages, and links your rivals rank for, and where they are winning.

Gap analysis

We spot the valuable terms your competitors have missed, so you can get there first.

A priority keyword list

You get a clear, sorted list of the keywords worth targeting, with the easy wins marked.

How we work

How it works

A clear, simple process, so you always know what is happening and why.

1

Understand your business

We start with what you sell and who you sell to, so the research stays relevant.

2

Pull the data

We gather keyword and competitor data from trusted SEO tools.

3

Find the opportunities

We sort the terms by intent, difficulty, and value, and spot the gaps.

4

Hand you a plan

You get a clear keyword map and a shortlist of what to target first.

The end result

A clear picture of where to focus

No more guessing which keywords matter. You get a sorted, realistic list of what to target and why, built around your business and your market.

Get started
  • A keyword list built around real buyer intent
  • Search volume and difficulty for each term
  • A clear view of what your competitors rank for
  • The gaps worth going after first
  • Keywords grouped by topic and page
  • A simple plan for what to target next
Good to know

Questions, answered

Which tools do you use? +
We use established, trusted SEO tools for keyword and competitor data, and combine that with a real look at your market, rather than relying on numbers alone.
Do I need this if I already have a website? +
Yes. Even an existing site benefits, because it shows which terms you should be targeting and where your competitors are ahead.
What do I get at the end? +
A clear, sorted keyword list and a short plan showing what to target first, so you are not guessing.

Want to know what to target?

Tell us what you need and we will come back with a plan, pricing, and the next steps, usually within 2 business hours.